One of my clients Manny’s Falafel entrusted me with recreating the brand identity for one of their other businesses, a food processing machinery supplier called MEDH.

It was an exciting yet challenging departure for me to be working for a business in the B2B industry that usually requires a more modest approach when compared to food service or fashion, where audaciousness is rewarded.

The finalized logo was a creative and bold choice that allows the brand to stand out while upholding corporate visual norms.

ROLE: Brand Strategist and Graphic Designer

↓ Scroll through to take a look at a few snippets of the process ↓