What does Lululemon's decline teach us about brand positioning? This case study explores how losing positioning clarity, failing to differentiate, and trying to appeal to everyone cost one of the world's most recognisable athleisure brands its competitive edge. If you're a founder or marketing leader trying to build a brand that stands for something specific, understanding how positioning works — and how it erodes — is the first step. Explore what Lululemon's story reveals about target customer definition, relative differentiation, and why a clear brand position is the foundation every other business decision rests on.

Flexing Product Quality Literacy