About me
“A versatile creative thriving in a specialist world.”
Since 2012, I've worked in several roles within the fashion and media industry at large, helping brands figure out what they're really saying and how to say it in a way that lands.
My client work spans fashion, food, sustainability, and industrial B2B. Some come with a brand that needs building from scratch. Others have been around long enough to know their old story no longer fits.
Either way, the work is the same: get to the truth of the brand, then build everything from there
I began working in the fashion industry, cutting my teeth as a print media industry intern at Condé Nast. My foundation was editorial: I started in print by writing and compiling shop pages for Vogue India and styling celebrities for HELLO! India, wherein I earned bylines and learned what it means to communicate with real precision.
That instinct for what to say and what to lose has shaped everything since. It felt like living out my Devil Wears Prada fantasy.
Today, I work directly with entrepreneurs and small businesses on brand strategy, content development, and creative execution across every touchpoint, from positioning to social to the copy that holds it all together.
I take on project work, ongoing retainers, and the kind of long-term collaborations where the thinking compounds over time.
If you're building something that deserves a sharper story, let's talk.
↓ Some of the rooms I've been in. Some of the bylines that started it all ↓
