About me
“A versatile creative thriving in a specialist world.”
Since 2012, I've worked across fashion and media; styling shoots, writing for magazines, and producing content built to catch attention. Those paths eventually converged into brand strategy and content for founders in fashion, food service, and B2B, giving me a generalist's eye most specialists don't have.
How I got here
I began working in the fashion industry, cutting my teeth as a print media intern at Condé Nast. My foundation was editorial: I got my start by writing and compiling shop pages for Vogue India and styling celebrities for HELLO! India, wherein I earned bylines and learned what it means to communicate with real precision.
That instinct for what to say and what to lose has shaped everything since. It felt like living out my Devil Wears Prada fantasy.
Today, I work directly with entrepreneurs and small businesses on brand strategy, content development, and creative execution across every touchpoint, from positioning to social to the copy that holds it all together.
I take on project work, ongoing retainers, and long-term collaborations where the thinking compounds over time.
If you're building something that deserves a sharper story, let's talk!
↓ Some of the rooms I've been in. Some of the bylines that started it all ↓
