About me
“A versatile creative thriving in a specialist world.”
As a multidisciplinary creative professional with over eight years of experience in content writing, social media strategy, and video editing, I empower small businesses and entrepreneurs to authentically convey their unique stories.
My expertise spans crafting informative content on sustainable fashion, developing impactful social media campaigns, and producing compelling video content that engages audiences.
By combining strategic brand development with creative storytelling, I help clients own their narratives and establish a strong, engaging presence in their respective industries.
Career chronicles
I began working in the fashion industry, cutting my teeth as a print media industry intern. There, I had the opportunity to style celebrities, hone my writing skills, and earn some prestigious bylines between magazine pages. It felt like living out my Devil Wears Prada fantasy.
Chasing the thrill of something more tangibly involving, I went on to work for a fashion designer, which made me want to pursue a lifelong dream of starting my own fashion label. But the pandemic had other plans in store. I used that period to help my creative friends grow on Instagram and gained some amazing opportunities in the digital space.
Since then, I have adapted and used my transferable skills to re-enter the workforce as a freelance content writer, video editor and social media manager which has allowed me to gain autonomy in my creative pursuits and help bring visibility to exciting brands in the food and fashion space.
